See Uncle's post, then come back for discussion.
I've done a corporate gig exhibiting at the Big Sportsman's Show in my region, and why the commenter to Uncle's post (Jake) thinks there will be no impact for the giant company, Reed, is beyond me.
Each one of these shows draws hundreds of corporate exhibitors, and many of those exhibitors, such as big guiding outfits, marine dealers, RV sales companies, etc, derive much of their annual business from the annual show. If this short-sighted, politically-correct action on Reed's part costs those exhibitors, say, $100K each, and 250 of them decide to sue, well, do that math: that's $25M in potential damages. Still think that's a drop in the bucket? Now suppose there's an up-and-coming exhibition company nipping at Reed's heels, and guess what, gun-ban fans, Reed's is TOAST! BTW, the irony of it all is that no AR dealer even needs to pay to exhibit anymore, since they have about 20 customers waiting for every rifle at ANY price (averaging up to 50% increase over 90 days ago).
Still don't believe in the power of this Fully Operational Two Alpha Battle Station? Navigator, what is the name of that planet ahead? Dianneoine?
Prepare to fire!