That's Petey the Pop-up Camper. Got him about seven and a half years ago, but for the past 4 years, he had not been camping, only stored, so today I sold him to a retired fellow who will put him to good use. Sayanara, Petey!
Heh. I just filled up my anti-socialist Lexus LS Guzzlemobile with Premium, for which I paid the paltry price of $1.84/gallon with my Freddy's (Kroger) Fuel Rewards card. The discount was 60 cents, which made the pump price of the fuel $2.44, still decent for top-grade.
The wannabe-socialist President has definitely failed his base on THIS one.
Oh, and this tankful is for YOU too, yer Holiness hollowness.
Good, but the Ram 1500 is still a full-size pickemup. What would sales look like if a 30+ mpg mini-pickup hit the street with a smaller version of Doktor Rudolph's engine? It would have to at least generate the interest that the ill-fated plan to bring in the Indian example by Mahindra did, with folks laying down deposits two model years in advance of first possible delivery. That plan fell through a year ago because the Mahindra wasn't designed for US standards of either smog-rules or crashworthiness, and couldn't be modified to meet them. A CEO/CFO dustup at Mahindra was blamed, but it was really all about a third world design not hacking the first-world program. Basic reason we don't see any Chinese vehicles here, too.
US pickup customers will always consider diesels, at least a significant fraction of them will. That would be the smarter fraction. A magazine out there even capitalizes on our diesel-smoke habit, and yes, we inhale.
Here's a clue for you, Ford: revive the Ranger, which you sold millions of over it's lifetime, and put some sort of EU-approved oil burner in it. EU smog rules are as tough or tougher than even Kalifornica rules, so they already have the engines we want. You'll beat everyone out, and I'll replace my 15-year old gas Mazda B-2500 (a Ranger with another badge) with it. Don't futz around too long, though, Ford, because if you do, one of the Asian manufacturers might just bust that market first (see: Toyota Hi-Lux).